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2022 Australian Open serves up AUS$267.3m boost to Victorian economy, says study

  • 746m broadcast hours viewed globally for this year’s tournament, up 20% on 2021
  • 2022 Australian Open creates equivalent of more than 1,650 full time jobs and 270k hotel room nights
  • Over 500k fans attended last two editions

Tennis’ Australian Open generated AUS$405.3 million (US$282.3 million) in economic benefit during its 2021 and 2022 editions, according to a new report by analytics firm Nielsen Sports.

The 2022 tournament generated AUS$267.3 million (US$186.5 million) in Real Gross State Product, while last year’s Australian Open generated AUS$138 million (US$96.3 million). Restrictions meant the figures were below pre-pandemic levels, with the 2020 tournament generating AUS$387.7 million (US$270.5 million).

Over the past ten years, the Grand Slam has contributed AUS$2.71 billion (US$1.89 billion) to the Victorian…

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