HOBOKEN, NJ. — A certified food scientist, Dan Levison for more than a decade developed snack products for multimillion-dollar brands, including Oreo, Triscuit and Popcorn, Indiana. Yet he longed to launch his own business, combining his innovation expertise and lifetime love of tea.
Three years ago, he departed his job at Mondelez International, Inc. and debuted VIBAL Energy Tea. The line of low-calorie beverages incorporates a science-backed blend of ingredients designed to deliver a sustained boost and improved focus.
“The reason I started VIBAL in the first place is because I’ve always had trouble concentrating,” Mr. Levison said, adding he relied on “copious amounts of caffeine” while studying food science at University of Massachusetts Amherst. “One of my roommates and I used to try all of the energy drinks and would wonder why is there so much junk in here? They were full of artificial sweeteners, flavors,…
