The Cannes Festival of Creativity has been highly rewarding for Gabriel Schmitt. The Brazilian creative who moved to the US in 2012 has produced hugely successful work for FCB over the past decade as he moved his way up from creative director in Chicago to co-CCO in New York.
In recent years, he has found himself walking amid the pride of Lions plenty of times, receiving such notable accolades as a triple Grand Prix (including the Titanium) for Burger King’s ‘Whopper Detour’ in 2019 as ECD, followed by a double Grand Prix for Michelob Ultra’s ‘Contract for Change’ in 2021-2022 as CCO. In fact, this year, Schmitt was still collecting Lions with FCB including a Grand Prix in Entertainment for Sport for Michelob Ultra’s ‘Dreamcaster’ and more Lions for ‘McEnroe vs McEnroe’ to add to his collection of 20 Gold Lions, 20 Silver and 18 Bronze.
So, when Schmitt decided to leave FCB to become Grey Group’s global…
