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Blue is the new green: How business can protect the ocean

The well-being of our planet and of our economy is predicated on the health of the ocean. Companies must protect it from overfishing, pollution, habitat loss, and climate change. In recent years, organizations including the World Bank, the National Oceanic and Atmospheric Administration, the United Nations, and the US Economic Development Administration have explored the development of sustainable business opportunities that support the “blue economy” in such industries as shipping, fisheries, aquaculture, tourism, and energy production. Crucially, these initiatives focus on the renewable use of ocean resources and preserving the health of marine and coastal ecosystems.

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Humanity will be in dire straits if we can’t find a way to responsibly manage this essential natural resource.


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