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Candy maker Haribo launches fruity flavor LTO

ROSEMONT, ILL. — Haribo is expanding its lineup of gummi candies with the launch of Wild Berry Goldbears.

The limited-time offering puts a fruity twist on Haribo’s bear-shaped candies and features a mix of blueberry, wild cherry, strawberry, raspberry and wild berry flavors. Wild Berry Goldbears are set to appear in national retailers this summer.

“Haribo fans tell us they love our texture and flavor combinations, and Wild Berry Goldbears are a nod to that for a perfect summer treat,” said Rick LaBerge, chief commercial officer at Haribo of America. “We’re excited to produce more of our gummi varieties, including innovative new treats like Wild Berry Goldbears, in the future.”

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