Disrupted supply chains and other factors have driven up what consumers pay for food and energy, causing inflation to surge to its highest level in the last 40 years. May’s consumer price index showed food prices rising 10% compared to a year earlier, and grocery store prices climbed almost 12%.
Consumers are changing their shopping habits to save as much money as they can. Many are turning to couponing, whether through their local pennysaver publication or using digital coupons on their smartphones. However, as consumers are finding out, those deals aren’t as plentiful as they once were.
Lydia DePillis, a business reporter for The New York Times, wrote about why coupons are disappearing. She discussed how inflation impacts the couponing industry with “Marketplace” host Kai Ryssdal.
The following is an edited transcript of their conversation.
Kai Ryssdal: You know, I saw this story the…