Building an online presence today is all about learning how to best appeal to potential and current customers while also demonstrating that your business can provide needed solutions. Search engine optimization (SEO) is one way to improve your company’s search rankings, boosting visibility and conversions..
As leaders, the members of Newsweek Expert Forum know how important SEO can be for business strategy, as well as how those efforts can sometimes come at a cost. To help, they offer recommendations to ramp up a company’s SEO at little or no cost.
1. Keep the User Experience Simple
I would focus on the end user experience. Keep your messages simple, essential and consumable. Make sure your site is easy to navigate and not slow to load. Use keywords often, and be consistent in providing unique new content. – Margie Kiesel, Avaneer Health
2. Optimize Relevant Keywords
Optimize keywords that are closer to your niche and have fewer…