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Great Resignation: Purpose and meaning matter more than ever

As workers quit their jobs en masse in the COVID-19 era, companies need to reassess what they offer to employees, says Professor Debbie Haski-Leventhal, Professor of Management at Macquarie Businesss School.

It was in November 2021 that Natasha decided to walk out on her job.

After more than four years of working for the same company, going through the highs of the honeymoon period and enjoying the new perks that came with the role, and then the lows of COVID-19 and seeing many of her colleagues being dismissed, she decided she’d had enough.

She no longer felt a sense of belonging or pride working for her employer. And even though she did not have alternative employment in hand, she decided to leave and look for a more meaningful job.

Natasha is not alone. In 2021, the U.S. Bureau of Labor Statistics showed that more than 47 million Americans voluntarily quit their jobs – an unprecedented mass exit from the workforce. Many more…

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