Greggs has seen sales jump by 27.1% in the first half of the year as customers turn to cheaper meals during the cost of living crisis.
Sales in the 26 weeks to 2 July were £694.5m compared to £546.2m a year earlier, but profits remained flat – £55.8m compared to £55.5m last year, due to the reintroduction of business rates, increased VAT and inflation.
Chief executive Roisin Currie told PA news agency: “We know the economic environment is challenging and it is tough out there for our customers, so we are doing everything we can to protect our price proposition.
“We are not immune to cost inflation but we are trying hard to mitigate against it impacting customers.”
In May the company said customers would see increases of 5p or 10p on some items but prices are fixed with suppliers for around the next five months, which should bring some stability.
Changes planned for some of Greggs’ more than 2,200 UK shops…
