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Is inflation transforming dollar stores into bigger grocery destinations?

Aug 11, 2022

Through a special arrangement, presented here for discussion is a summary of a current article from Frozen & Refrigerated Buyer magazine.

Will runaway inflation really drive consumers to trade down from conventional supermarkets to dollar stores for groceries?

“Our shopper data shows it’s already happening,” says Simon Johnstone, senior director, grocery, at Kantar. When faced with rising prices, “Consumers have several options, but we see channel shifting as a big strategy,” he reports.

A recent study by Symphony RetailAI confirms that many of the most price-sensitive consumers are shopping more frequently at dollar stores as they’ve been unable to make ends meet by switching to cheaper brands or smaller sizes at regular supermarkets.

For some, that means Dollar General, which has hundreds of…

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