Recent data suggests that there are an estimated 3.2 million social media influencers in the world. Joe Gagliese, who is the co-founder of the influencer-focused marketing firm Viral Nation, explained to Vox.com that exactly how much money an influencer can earn annually depends on the number of followers they have.
“People with smaller followings [who are known as nanoinfluencers] can make between $30,000 and $60,000 a year. The micro-influencers can make anywhere from $40,000 to $100,000. Celeb influencers make way, way more.”
This is the economy of the future.
One of the largest influencers, Jimmy “Mr. Beast” Donaldson, reportedly made $54 million last year. Many well known brands pay influencers a lot of money to promote their products.
In addition to this, online gaming sees a lot of overlap in this space. Esports are projected to generate nearly $1,038 million, in 2022 alone.
Situated in the middle of the cross…