Getting your new small business’s name out there can be quite a daunting challenge in 2023. Not only are people bombarded by advertising nearly 24/7, certainly in the digital realm, but they’re dealing with all kinds of economic pressures and personal challenges as well. This makes it very difficult to elevate your small business above the noise to bring customers through your doors.
As cliché as it might sound, the solution to this is storytelling. It’s a very human thing to remember stories and to want to connect emotionally to the people around us, and this applies just as much to businesses as it does to making friends. We’ve told stories for thousands of years, and the ones with the greatest emotional impact are still being told in the modern age.
If you can connect with your customers through the story of your business, you’re in a much more favourable position than another business that’s yelling about the features…
