The American fast-food giant has been renamed “Vkusno & Tochka,” which translates to “Tasty and that’s it.”
The company, which has Oleg Paroev serving as director general, plans to open 200 branches by the end of June and all branches by the end of the summer, according to a press release.
“If you recall, in May, McDonald’s announced they were removing their businesses from Russia. I am very proud that they chose me to continue developing this business. That means the company views me as someone who fully shares all the principles of business and values of McDonald’s,” Govor said at a press conference.
“I won’t hide the fact that I am an ambitious man, and so I am not just going to simply open up all 850 restaurants but I am going to develop new ones as well,” he said.
According to a press release, 62,000 former McDonald’s employees were also retained.
The rebranding coincided with Russia Day, a holiday marking the country’s…