Sol Orwell was in the forefront of the million-dollar, one-person business trend, building Examine.com, a health information site he founded in 2011, to more than $1 million in annual revenue with a small team of contractors.
But million-dollar, one-person businesses don’t stay static. (You can read about the early history of the business “A Young Entrepreneur’s Passion for Hacking His Diet Sparks a Seven-Figure Business.”). While many founders go deep on fine-tuning boutique solopreneur businesses without ever adding employees, others eventually opt to go the traditional route and scale up. Orwell, based in Toronto, is taking a hybrid approach. He relaunched his site recently after tripling the size of his virtual team to about 25 people, with a mix of contractors and employees, and now projects about $2 million in revenue for 2022. His goal is to build the business to nine-figure revenue.
“It’s important to have…
