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September’s January Feel, The New Creator Economy And Quiet ‘Returning’ Gets Its Moment

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Crowds walk through the intersection of 5th Avenue and 23rd Street in Manhattan, New York City.


September is the new January, some have suggested. Or at least, the first week of September can feel a little like it’s New Year’s resolution time all over again. A new school year. A new season. A fresh start as the sun sets on summer.

But it’s not just the chill in the air or the back-to-school photos on social media. Research shows there’s really something to the power of what’s known as “temporal landmarks,” or days we set apart as more meaningful as others. Days like these—whether New Year’s Day, a birthday, or the Tuesday after Labor Day—provide…

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