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The Day – Norwich business rebrands after flooding, reopens in Waterford mall

Waterford — Just over eight months after Hurricane Ida flooded Ashon Avent’s custom design and printing company in Norwich, his business has found a new name, a new focus and a new home.

Through perseverance and resilience, Avent’s T-Shirt World had its grand opening on May 14 in Crystal Mall.

Avent originally had opened the business in 2012 as Main Avent Athletics and Apparel. The Sept. 2, 2021, hurricane had left much of its stock and equipment under 4 feet of water at Foundry 66’s Sunlight Building on Franklin Street in Norwich. At the time, the business owner and professor at Eastern Connecticut State University estimated his losses at about $30,000.

On Monday, he said, “Thirty might have been a small number. I lost everything. All our inventory … We lost our repeat customer’s files, plus our machines got damaged so with that, there’s nothing I could really recoup.”

Avent said his insurance would…

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