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Today in the Connected Economy: Abercrombie ‘Getaway’

Today in the connected economy, clothing retailer Abercrombie & Fitch tests a new concept store called The Getaway, designed to appeal to younger consumers.

Also, the CEO of Blue Apron says its customers don’t seem fazed by higher prices, and the co-founder of Whole Foods plots his post-retirement career.

Rise of Concept Stores Continues as Abercrombie Tests New ‘Getaway’ Brand

Clothing retailer Abercrombie & Fitch (A&F) will test a new store concept called The Getaway this week, a project meant to convey a sense of getting away from it all with merchandise and store experience contributing to the vibe.

A&F said the concept is meant to capture the feel of preparing for a long, stylish weekend, with merchandise geared towards millennial and Gen Z shoppers.

“We want to make every day feel like the start of a long weekend and offer an assortment that meets those needs, said Carey Krug, the company’s head of marketing.

Blue Apron…

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