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Tosca Musk, Elon’s sister, has a business venture of her own — and it’s all about romance and female sexuality

Atlanta, Georgia

Tosca Musk strides onto the red carpet at a Regal Cinemas, statuesque in a white pant suit and glistening burgundy silk top.

A hush comes over a group gathered outside the theater’s doors. Some whip out cell phones and start recording her every move.

It’s a chilly October night in Atlanta, and the fans are here for the premiere of “Torn,” the second in a trilogy of romantic fantasy movies based on books by author Jennifer Armentrout. The group of mostly female fans range in age from their twenties to their seventies, and some flew in from Boston, Detroit and other cities.

This is a big night for Musk and her five-year-old streaming service Passionflix, the backer of the movie. It’s their first public film premiere since the pandemic started.

She floats from one group to…

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