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Small businesses in Reno gear up for Small Business Saturday

RENO, Nev. (KOLO) – Black Friday is over and local businesses are eager to welcome customers for one of their busiest days of the year.

Small Business Saturday is all about putting money back into our communities.

For Samantha Stremmel, owner of Sierra Water (2055 Dickerson Rd) SBS is a special day for her business.

“Everybody goes out with a lot of intention, and I can’t tell you how much that means to a small business,” she said. “To just feel appreciated and supported which people do all year long but to condense that into one day, it’s just a powerful big feeling.”

The past few years have been challenging for many businesses. However, Sierra Water actually benefitted from the pandemic.

“Everyone wanted plants during COVID so oddly enough we were busier during the pandemic, which was strange and so now it just seems a little calmer but we do see more people come in,” said Stremmel.

On Saturday the plant shop will…

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