With schools out for the summer, iSmile Studios is itching for school photo season to begin.
The studio first approached the owner’s alma mater and asked them if they would be willing to support an alumni’s small business. The school said yes. Without really knowing how to run a picture day, iSmile dove in and found wild success with their approach.
“We feel like we’re really disrupting what school pictures were supposed to be,” Stephanie McCauley said.
iSmile takes a very different approach to picture day than the traditional process. Each student becomes the subject of their own personal photo session. Instead of taking one photo of the student and moving on, the studio takes a variety of photos in a variety of poses and expressions that parents can choose from.
Schools are offered the option of inside or outside sessions. Indoor sessions are easiest. The outdoor sessions are a lot harder, but pose no challenge for the…