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U.S. Open/Father’s Day Combo Is Big Business For Golf Retail

PGA Tour Superstore, which recently opened its first store location in North Carolina, is projecting … [+] the biggest week for sales volume in the company’s history.

PGA Tour Superstore

The marriage of U.S. Open week and the Father’s Day weekend is always an important one for golf retailers, not to mention equipment, apparel and other golfer-focused companies.

Couple this crucial time of the year with the game’s surging popularity (particularly last year’s record for total rounds-played at U.S. courses) and it’s shaping up to be a strong midyear showing for many notable names in the game.

PGA Tour Superstore, golf’s biggest retailer with 53 locations, said this week will be the biggest, in terms of sales volume, in the company’s history.

Overall market share for PGA Tour Superstore is up more than 60% and sales volume is up more than 90% compared to the most recent pre-pandemic year (2019)….

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