TRACY, CALIF. – In search of new and innovative dairy products that introduce novel benefits and drive consumption, the California Milk Advisory Board (CMAB) will award as much as $500,000 in prizes this year through its annual Real California Milk Excelerator program.
The dairy innovation competition, in partnership with VentureFuel, is taking an expansive focus in 2022, and looking for dairy-based products from a broad range of categories – not only foods and beverages, but also textiles, haircare and other products.
The accelerator program seeks early-stage, high-growth potential applicants with at least a 50% cow’s milk-based product or working prototype.
Following the evaluation process, as many as eight applicants will be chosen to join the Real California Milk Excelerator program and receive access to a group stipend, as well as networking resources. Additionally, the winning applicants will be part of a CMAB/VentureFuel…