ATLANTA — The Coca-Cola Co. is phasing out its Honest Tea product line at the end of the year. Going forward, the national Gold Peak and regional Peace Tea brands will anchor Coca-Cola’s ready-to-drink tea strategy in North America.
“Shifting from a three-brand tea portfolio to a prioritized two-brand tea lineup will free up investment resources and supply chain capacity to better meet consumer needs and capture share in the category,” said Sabrina Tandon, group director of ready-to-drink tea for the Coca-Cola North America operating unit. “We believe Gold Peak and Peace Tea are best positioned to meet consumer preferences for high-quality brewed teas with different levels of sweetness and flavor.”
Coca-Cola said it will continue to produce and distribute the Honest Kids line of organic juice drinks. Additionally, the company will explore licensing ventures and innovation opportunities for the Honest brand in other…
